Making Public Awareness Campaigns Measurable and Harder to Ignore
Built and supported high-reach public awareness campaigns and capacity-building work across gender equality, social inclusion, and institutional communication.
SO.. supported institutional partners on gender equality, social inclusion, public awareness, and communication-capacity work across Bosnia and Herzegovina. The engagements included the #SadZnaš and #SadZnam 16 Days of Activism campaigns, a UNFPA public information campaign on the economic challenges of unemployed mothers, and an OSCE digital communication audit and capacity-building programme.
Each assignment carried real sensitivity: gender-based violence, digital safety, economic barriers facing mothers, and the public outreach standards of major institutions. The shared challenge was to make complex issues legible, measurable, and difficult to ignore without flattening them into generic awareness messaging.
We built each campaign or programme as an operating system: message architecture, visual identity, content formats, channel planning, paid and organic distribution logic, stakeholder and ambassador engagement, performance monitoring, and reporting. For OSCE, the same systems lens was applied internally through audit, workflow analysis, and practical staff training.
SO.. developed campaign concepts, messaging frameworks, visual and motion assets, video and carousel content, ambassador and stakeholder coordination, paid media setups, publishing schedules, social listening, and real-time optimization. The OSCE engagement combined a diagnostic review of digital presence and workflows with hands-on training using OSCE materials, Meta Business Suite, content planning, moderation, and performance evaluation practices.
#SadZnaš reached 1,086,083 users, generated 2,023,918 views, and produced 10,870 interactions during the 2025 campaign window.
#SadZnam generated 1,098,719 content views, 18,504 interactions, and more than 1 million ad impressions in 2024.
The UNFPA campaign reached more than 573,000 unique users, generated over 1.2 million views, more than 63,000 interactions, and more than 26,000 link clicks.
OSCE received a digital communication audit and capacity-building programme designed to strengthen content standards, workflow coordination, and performance evaluation inside the team.
Signals that held
Selected proof points and publication-safe visuals from the work.
1,086,083
2,023,918
1,098,719
26,000+
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